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Why Maddow Matters
Submitted by Justin Krebs on Wed, 08/20/2008 - 1:52pm.
Why are we all so excited about Rachel Maddow? News of her being tapped for own MSNBC program has excited the progressive grassroots/netroots, leading Living Liberally's blog to be "All Maddow, All the Time" today in her honor.
So what's the big deal?
Well, first of all, Maddow demonstrations that someone can graduate from the world of "progressive media" into a role in the "mainstream" media. People across the country know Maddow -- if not from her stints on Air America, then from her confrontations with Pat Buchanan and take-down Joe Scarborough. She has become a brand, a recognizable name and face, and -- according to that ultimate arbiter, the bottom-line of business-driven MSNBC -- a bankable commodity.
This is a great success for progressive media, and the components of it that had promoted Maddow at different parts in her career. And it's a signal to other smart, funny, liberal personalities that there is an avenue to advance their careers and their ideas.
Second, Maddow is a team player. She respects and engages the progressive movement. We, at Living Liberally, experienced that friendship when she wrote a guest post for Screening Liberally on her recommended weekend video rentals, and when she joined us for our 5th Anniversary party in May.
When we've asked her to participate, she's participated. That's a great quality.
And finally, it a strong, left-leaning voice will reach the homes of many more Americans. Yes, there are satiric news programs that do a great job challenging right-wing dominance, and some broadcasters like Keith Olbermann who challenge the administration, but we're still short on proud progressive personalities in the spotlight. The right has them. Now we have one more too.
Part of building a progressive movement is ensuring there are structures that recognize and promote talent: whether candidates, organizers or commentators. Maddow's next move shows that some of these structures are in place...we need to keep making them work.
And we need to tune in to MSNBC on Monday, September 8th at 9pm to help keep Maddow on the air.
Congratulations.
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